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At Rooftop Real Estate Management, we understand how to deal with vacancies better than anyone! We take pride in our comprehensive marketing strategy that contributes to our lower than average vacancy rate.

SEO Strategies & Digital Marketing

Your property is valuable, and so is our marketing strategy we employ to solicit new tenants. Our specialists release blogs and new content each month to rank higher in organic search results to increase exposure to your property through our website.

As we rank higher, so does the potential for your property. In turn, this means more people see more available listings on a monthly basis when working with Rooftop Rentals. We utilize these digital marketing strategies to gain authority and traffic for each of our valuable listings.

Setting Your Rental Price

Once your property is listed, our team is constantly tracking calls, applications, and property showings. We can make recommendations for adjustments to presentation, price, or exposure to ensure your property is rented quickly.

We realize some owners seek higher rent to cover their mortgage, but keep in mind that rent is determined by evaluating market conditions and comparable properties, not by what the mortgage amount is. When we are able to rent properties at the market rate, your property gets rented faster and it spends less time sitting vacant, saving you from lost income.

Marketing Vacancies Step by Step

Once we know your property is coming vacant, we get to work. We market your property on relevant platforms to drive traffic to our vacancies, as well as list your property on our website. We also advertise on additional websites including Hot Pads, Vast, Trulia, Zillow, and more. Finally, for old times’ sake, we stick a “For Rent” sign out front just to make sure we don’t miss anyone. And if we need to incur extra costs to make sure your property is rented quickly, we don’t nickel-and-dime you for it—we cover it.

Rather than charge hundreds of dollars in marketing costs per vacancy—like our competition—we charge a small marketing fee of only $5 per month. We don’t think you should have a huge marketing fee when your property is vacant and you’re hurting most. This small monthly fee is extremely affordable and easy to accommodate.

Additionally, this minimal $5 per month marketing fee includes our online marketing strategy. We have partnered with a marketing firm that constantly monitors our Google rankings and optimizes them in the local market, increasing traffic to our website and exposure to your listings. Because online marketing is a primary source for potential tenants, we work hard to make sure they will find our listings and fill vacancies quickly.

Pet Policy

Our current pet policy accommodates up to two pets under 25 lbs each for a non-refundable deposit of $250 and a monthly pet rent fee of $30. We’ve found this to be a comparable balance for most of our pet owners and rental managers, which helps gain and retain many of the tenants within our units.

However, property owners do have the final say whether pets are allowed in their properties. By not allowing pets, 30-40% of potential tenants are cut from consideration.

Our brand new 4-plex sat vacant for three months with a different property management firm. When we switched to go with Rooftop, they were able to rent the first unit within 1 month and within 2 months they rented the entire 4-plex! Rooftop was very proactive with advertisement and tenant incentives. I have been very happy with the service at Rooftop!

Sandy G.

Longer Vacancies

Whether the market is negatively fluctuating or your property just isn’t getting filled, Rooftop Rentals will commit to working with our clients to develop evolving strategies to address longer than normal vacancies. We’ll discuss rent concessions, shorter lease periods, incentives, and more to ensure the shortest vacancies possible per client.

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